Case study / Web development
Building a WordPress experience with a complete SEO foundation
- Client
- 247 Labs
- Industry
- Technology
- Services
- WordPress development, UI/UX design, On-site SEO
- Platform
- WordPress
- Live site
- 247labs.com
01/ Results
The results
- CMS platform delivered
- WordPress
- Delivered scope · Client-supplied CR007 scope
- Structured-data entity types on the homepage
- 6
- Observed 2026-10-06 · Live homepage JSON-LD
- XML sitemap groups
- 14
- Observed 2026-10-06 · Live sitemap index
02/ Challenge
The challenge
A broad technology offer needs an experience that helps decision-makers move from an initial need to the right service, supporting proof, and a clear conversation. The structure also has to stay manageable for the publishing team as services, case studies, and insights evolve.
The delivered WordPress experience organizes those paths into a responsive interface with direct routes through services, industries, case studies, insights, and contact. Reusable page patterns keep the presentation consistent while giving each subject enough room for useful detail.
The SEO foundation supports that content system with measurement, structured data, crawlable sitemap coverage, and optimization for both traditional and AI-assisted search discovery.
03/ Approach
Our approach
Shape the architecture around decisions
Service, industry, case-study, insight, and contact paths give visitors clear routes through a broad offer while keeping the WordPress publishing model structured.
Design a responsive interface system
Flexible page patterns, strong hierarchy, and consistent actions carry the experience from wide screens to compact mobile layouts without losing the primary message.
Connect discovery to conversation
Service detail, project proof, editorial content, and contact actions work as one journey so visitors can build context before starting a conversation.
Build the SEO foundation
Tracking, structured data, crawlability, and AI-search optimization were implemented as part of the site rather than treated as a separate post-launch layer.
04/ Gallery
Inside the build
Tech stack
- WordPress
- Yoast SEO
- Google Tag Manager
