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[Blog post title 3]
[Draft: one-line excerpt for blog post 3]
[Name] · · 8 min read
Ecommerce / Shopify
Shopify development services
Custom Shopify and Shopify Plus stores that load fast, convert well, and stay easy for your team to run. You own the code and the store.
Talk to an expert
A senior team member replies within [CONFIRM: 1] business day.
Shopify brands we've worked with
- [Client F] logo
- [Client logo 1]
- [Client logo 2]
- [Client logo 3]
- [Client logo 4]
- [Shopify badge: CONFIRM held]
Shopify stores built for growing brands
pixelpress designs and builds Shopify stores for brands that have outgrown a template: custom themes, custom apps, and Shopify Plus builds for wholesale, multiple markets and high order volume. If your store is slow, hard to update, or held together by a dozen apps, we rebuild it on a clean foundation that your team can manage without calling a developer for every change.
We work on Shopify because it handles the hard, boring parts of ecommerce well: checkout, payments, security and uptime. That frees your budget for the parts that actually set you apart: how your products are presented, how customers find them, and how fast the store feels on a phone. Every build is accessible (WCAG 2.2 AA), tuned for Core Web Vitals, and set up for search from the first day.
01/ What's included
What's included
Custom Shopify themes
Online Store 2.0 themes designed around your products, not bent to fit a template. Sections and blocks are built so your team can create new landing pages and campaigns in the theme editor.
Shopify Plus and checkout extensibility
Checkout customisation with Shopify's checkout extensions, Shopify Functions for custom discount, shipping and payment rules, and Plus features like Launchpad for scheduled sales and organisation-level admin.
Custom Shopify apps
Private apps and integrations when the App Store doesn't fit, or when three apps are doing one job badly. Fewer apps means a faster store and a smaller monthly bill.
B2B and wholesale
Customer-specific pricing, company accounts, payment terms and quick-order forms on Shopify's native B2B features. Wholesale and retail run from one store.
Multi-language, multi-currency stores
Shopify Markets set up properly: translated content, local currencies and pricing, and the right hreflang so each market ranks on its own. Our localization team runs translation and in-context review.
Speed, conversion and app audits
Already on Shopify? We find what's slowing you down: heavy apps, oversized images, render-blocking scripts. Then we fix it in order of impact.
02/ Process
How we deliver Shopify projects
Discover
We review your current store, analytics, apps and catalogue, and agree on what success looks like in numbers.
Define
Sitemap, theme architecture, app list, integrations and a fixed-scope proposal with a timeline.
Design
Wireframes, then a clickable prototype of your key pages, tested with real shoppers before we build.
Build
Weekly demos on a development store. Accessibility and performance checks run on every change.
Launch and grow
Redirects mapped, data checked, and a first week of close support after launch. Then a roadmap for conversion and speed.
03/ Success story
Shopify success story
[Client F] · Retail
[Outcome headline: replatformed with no ranking loss]
- ranking drop
- [0]
- [Timeframe] · [Source]
- [Result 2]
- [+##%]
- [Timeframe] · [Source]
- [Result 3]
- [#.#s]
- [Timeframe] · [Source]
04/ Why us
Why pixelpress for Shopify development
A senior team, start to finish.
The people in your first call are the people who design and build your store. [CONFIRM: in-house, no subcontracting]We build on more than Shopify.
Because we also build headless and fully custom stores, we'll tell you honestly when Shopify isn't the right fit, and when it is.Fast and accessible by default.
Performance and accessibility are checked on every change, not tested once at the end.Built to be edited.
We hand over a store your marketing team can run, with a short training session and written documentation [CONFIRM training format].
From our ecommerce lead
“[Short quote on how pixelpress approaches Shopify builds.]”
05/ Stack
Tools and technologies
[Draft: one line on the stack]
- Shopify and Shopify Plus
- Online Store 2.0 and Liquid
- Shopify Functions and checkout extensions
- Shopify Markets
- Shopify B2B
- Hydrogen and the Storefront API
- GA4 and Consent Mode
- Klaviyo and other integrations [CONFIRM list]
06/ Editing
What editing looks like for your team
[Draft: a short walkthrough of the Shopify editor: adding a page, swapping an image, scheduling a change.]
Read the transcript
[Transcript of the editor walkthrough.]
07/ Compare
Shopify, Shopify Plus or headless?
| Shopify | Shopify Plus | Headless (Shopify + Next.js) | |
|---|---|---|---|
| Best for | Growing brands with a standard catalogue | High volume, wholesale, several markets | Brands where speed and a unique front end drive sales |
| Checkout customisation | Limited | Full, via checkout extensions | Full |
| Editing | Theme editor | Theme editor | A headless CMS, set up for your team |
| Typical timeline | [CONFIRM] | [CONFIRM] | [CONFIRM] |
| Relative cost | $ | $$ | $$$ |
Not sure whether Shopify is the right fit? Read the learning center guide, or book a call.
08/ Straight answers
Questions to ask any Shopify agency, and our answers
| Question | Our answer |
|---|---|
| Who actually writes the code? | Our own team. [CONFIRM] |
| Fixed price or hourly? | Fixed-scope proposals for defined builds; hourly only for open-ended work, agreed in writing. [CONFIRM] |
| Who owns the theme code and the store? | You do. The store is in your name and the code is yours on final payment. [CONFIRM] |
| On a migration, who handles redirects, orders and customer accounts? | We do, with a written plan and a first week of close support. [CONFIRM] |
| Can we speak to clients with live stores? | Yes, in a similar category where we have them. [CONFIRM] |
| What does support cost after launch? | [CONFIRM] |
09/ FAQ
Shopify development FAQs
How much does a custom Shopify store cost?
It depends on catalogue size, integrations and how custom the design is. Most projects fall between [CONFIRM range]. After a discovery call you'll get a fixed-scope proposal, so you know the number before we start.
How long does a Shopify build take?
A custom theme typically takes [CONFIRM] weeks from kickoff to launch. Shopify Plus builds with integrations or wholesale take longer. Your proposal includes a week-by-week timeline.
Should we use Shopify or Shopify Plus?
Plus earns its cost when you need checkout customisation, wholesale on the same store, several markets, or very high order volume. If none of those apply today, standard Shopify is usually the better value, and upgrading later is straightforward.
Can you move our store to Shopify from another platform?
Yes. We migrate products, customers and order history, map every old URL to its new one, and support you through the first week after launch. See [ecommerce website migration].
Do we own our theme code and Shopify account?
Yes. The store is set up in your name from day one. We never hold your store account, and the custom code is yours.
What don't you do?
We don't resell themes, and we don't install an app when a few lines of code will do the job. [CONFIRM any other exclusions]
Who actually builds our store?
Our own team. [CONFIRM]
11/ Start
Start your Shopify project
Tell us about your project and what's getting in the way. A senior team member replies within [CONFIRM: 1] business day, or you can book a call.